KARLSTAD, Sweden – Företagarna, The Swedish Federation of Business Owners, in Karlstad has announced the winner of this year’s Business Leader of the Year in Karlstad. The Löfberg family is awarded for its long-term and strategic work of being in the forefront and push the sustainability work in the industry, from bean to cup, at home in Sweden as well as in the producing countries.
-This is really great; we are very proud and happy of course. We have our roots, our main office and the biggest part of our production here in Karlstad; to receive this award is really something special, says Kathrine Löfberg, chairman of Löfbergs and fourth generation of the Löfberg family.
National final in Stockholm is up next
Business Leader of the Year is presented on a local, regional and national level.The next step for Löfbergs is to secure a place in the national final to compete in being Business Leader of the Year, which will be announced in October 2016.
The statement of the jury
“Keeping good profitability and adjust its product to sustainability as well as leading the sustainability work of its line of business for years is an achievement that requires knowledge, timing, strong will and courage.
Already in 1995, the Löfberg family understood the importance of combining its flavourful quality products with responsibility for our environment in the entire production process.
The Löfberg family’s passion and strategic choices have borne fruit in the work “From bean to cup”.
The business leaders of the fourth generation are making a difference for the consumer, the local coffee farmer and the environment, and is today one of the world’s largest importers of organic and Fairtrade labelled coffee.
Their commitment in the local community can be seen internationally through different social and development projects, but also locally in Värmland through the initiative “LokalLojal” – a movement about living globally and act/make decisions locally in Värmland.”
