FLORENCE (Italy) – La Marzocco, world leading manufacturer of handmade espresso
machines, will be exhibiting at World of Coffee, the global gathering for industry players and professionals.
Hosted this year in the Irish capital, from June 23-25, La Marzocco will be launching a rich agenda both at the expo and off-site.
For the coffee community this will be an opportunity to engage with the Florentine company in all of its facets – values, technologies, design and lifestyle – through product demos, debates, quality coffee experiences and the latest trends.
June 23-25 | World of Coffee
Following the participation at “Re; Co”, the official event symposium (June 21-22), as coffee service sponsor, La Marzocco will be running its signature “True Artisan Café” (on-site coffee shop format to promote local and international roasters) at World of Coffee (RDS Simmonscourt Hall – booth # C24 / D23) as
well as interactive product displays and a pop-up La Marzocco Boutique Store.
The team will be showcasing high-end commercial and domestic-grade machines: the multi-award-winning Linea Mini, designed for the home, will be shown in six custom color options; the Linea PB Auto Brew Ratio will present patented scale technology for visitors to brew their shot; the Strada AV, the latest addition
to the Strada family will be on center stage with its iconic design and advanced auto-volumetric and dosing performance.
A dedicated Modbar space will also be set up at the booth for an alternative brewing experience.
June 23 | World AeroPress Championship
On June 23rd at 6pm, La Marzocco will be joining the World AeroPress Championship as event sponsor (WigWam, 54 Middle Abbey Street), thereby aiming to promote the specialty movement as a whole, to reinforce the cultural synergy between the two brands (AeroPress and La Marzocco) and the attention towards coffee quality.
Company representatives and coffee experts, Estelle Bright (UK & Ireland), and Enrico Wurm (Product Improvement Manager), will be judging. Following, the World Aeropress Championship Party will conclude the event with beer and music.
On June 24th Party at House Dublin
On June 23rd at 6pm, La Marzocco will be inaugurating its official party at Dublin House Party at 7.30pm – in collaboration with Beyond the Bean, Reg Barber and Barista Magazine – in the historic “House Dublin” Irish pub (27 Lower Leeson Street) with drinks and entertainment.
June 25 | La Marzocco WBC Pre Party @ Paddy Cullen’s Pub
Finally, on June 25th , La Marzocco will be celebrating the World Barista Champion at Paddy Cullen Pub from 4pm onward, at 14 Merrion Road, Ballsbridge, with drinks and live performances.
Whether in Dublin or around the world, during events or trade-shows, La Marzocco continues to engage with the coffee community and convey its almost 90-year story of fine Italian craftsmanship and pursuit of excellence in the cup.
