CANTON, MA, ORRVILLE, OH and WATERBURY, VT, U.S.A. — Dunkin’ Brands Group, Inc., The J.M. Smucker Company and Keurig Green Mountain, Inc. (Keurig) announced last week that more than 300 million Dunkin’ K-Cup pods were sold in the first year since being made available at retail outlets nationwide, with sales totalling nearly $220 million in IRI retail scanned data.
IRI Market Advantage, a market research company focused on the consumer packaged goods (CPG) industry, reported the results and included Dunkin’ K-Cup® pods on its list of Rising Stars in Food & Beverage.
According to IRI’s April 2016 report, New Product Pacesetters: Harvesting the Fruits of Innovation Done Right, over 10,000 new CPG products hit retail shelves each year with generally less than 10 new products capturing more than $100 million in their first year of sales and only half of those reaching the $200 million mark.
