UNA, Bahia, Brazil – Actions to reduce tariff barriers imposed by several countries to soluble coffee from Brazil will be carried out with an unprecedented campaign launched on Friday by the Brazilian Association of the industry of instant coffee (Abics) and by the Brazilian Agency of Promotion of exports and investments (Apex-Brazil).
The project, with an investment of 1.3 million reais (US$380,00), is part of the long-term strategic plan established by the entrepreneurs in the segment of instant coffee, which aims to increase by 50 percent Brazil’s exports of instant coffee in ten years.
In 2015, the soluble industry Brazil exported the equivalent of 3,600,000 bags of 60 kg, according to data from Abics–the volume represents about 10% of Brazil’s coffee exports, dominated by green beans.
The plan, which will be developed together with the Apex from 2017, will focus on 22 countries, some of which are being indicated as priorities–among them Turkey, Ukraine, Malaysia, Indonesia and the United Arab Emirates, said Abics.
The percentage of the soluble surcharge Brazil range from 5% to 30%, according to the Board, which approved the Abics campaign during the 24th National Meeting of the Coffee Industry – Encafé, that took place in UNA (Bahia) last week.
