NORTHLAKE, TX, U.S. – Farmer Bros. Co. a national U.S. coffee roaster, wholesaler and distributor of coffee, tea and culinary products announced yesterday the acquisition of West Coast Coffee Company (“West Coast Coffee”).
“We are excited to welcome West Coast Coffee to Farmer Brothers. Their focus on quality products and customer service, combined with their coffee expertise, make the business a great strategic and cultural fit for Farmer Brothers,” commented Mike Keown, CEO of Farmer Brothers.
“James Beckman and Robert Vinson should be proud of their work building the West Coast Coffee brands across retail and foodservice channels.”
The acquisition was made at a price of $13.5 million, plus a performance-based payment of $1.0 million if certain sales levels are achieved in certain subsequent periods.
West Coast Coffee (“WCC”) is a coffee roaster and distributor headquartered in Hillsboro, Oregon with a focus on the convenience store, grocery and foodservice channels. Operating in four states, WCC offers product delivery through direct store delivery (DSD) and third party distribution.
“West Coast Coffee has built a strong reputation for delivering high-quality coffee with exceptional customer service,” stated Robert Vincent, Director of Operations of WCC. “Farmer Brothers is an ideal partner to take the next step in expanding our brands to more customers in the foodservice category.”
Farmer Brothers plans to operate West Coast Coffee as a business unit within its DSD organization. WCC will maintain its offices and roasting plant in Hillsboro, Oregon. Its management team, including General Manager James Beckman and Director of Operations, Robert Vincent will continue to run day-to-day operations.
