SUSEGANA (Italy) – Astoria, a leading company in the production of quality espresso coffee machines, is attending Igeho, the most important professional trade fair for the hotel, gourmet and dining-out sectors in Switzerland.
Astoria will be at the event with two major entries: the new generation of the Plus4You, the “A” class of coffee machines, and a new, decidedly vintage Sabrina flagship model.
Scheduled to take place at the Basel exhibition centre from tomorrow to the 27th, 2013, Igeho represents a particularly prestigious marketing platform thanks to the attendance of 80,000 potential customers and a highly qualified public, 88% made up of professional visitors with significant decisional powers.
The renewed features in the Astoria range will be showcased at stand C103 (HALL 1.1), where you can get a closer look at one of the most anticipated new entries from the Astoria house, the gutsy Sabrina.
This model presents a new twist on a traditional machine, inspired by a vintage style from the 60’s. The new representative model from the Astoria brand stands out for its sinuous and harmonious design. It will be presented in the 3 brew-group version, complete with digital display and multicolour Rgb lights.
Representing the hyper-technological evolution of the Greenline flagship brand from Astoria, the new generation of the Plus4You has been renewed aesthetically, with the introduction of the latest-generation capacitive touch screen features, and technologically, with a distance telemetry system that can remotely control the parameters of the machine’s use and functions.
There will be two Plus4You machines featured at the trade show: in addition to admiring the demo model, you can also test its performance first hand, thanks to the Plus4You – also in the two-group model – that will be working in the bar area preparing wonderful coffees and cappuccinos.
Spotlights will also be shining on the generation of the super-automatic Gemma, a guarantee for high productivity and excellent results in terms of quality in the cup. In Basel the range will be displayed in a double version: Touch Screen, completely accessorized with a fridge and cup warmer, and also in the Push Button version.
The Rapallo model, with its old-school lever groups, will also represent the excellence of the brand when it comes to traditional manual machines. With its decidedly retro flavour, this model is a tribute to the true tradition of Italian espresso.
For more information on the Astoria range of products: www.astoria.com
To consult the full schedule for the event: www.igeho.ch
