MILAN – Goppion Caffè brings to Host 2017 the Italian history of coffee. The coffee company, located in Treviso, has been selecting coffees from all over the world since 1948 creating blends such as Ja.Bl.Mo, Nativo, Dolce, Espresso Italiano Certified Special Coffee, Eroica, Limited Edition.
Each of these blends tells a different tale, such as the one about the first Italian coffee certified by Fairtrade or the one about coffee bars in Venice back in the 18th Century.
Consumers can become part of these fascinating stories while tasting and meeting Goppion storytellers at PAV 18 F50 – G51 from 20th to 24th October 2017 at Milan Rho Fair.
“How we see ourselves? As a brand which has contributed in creating the history of coffee in Italy and has passed down to consumers the many stories behind coffee making” states Paola Goppion, Goppion Chief Marketing Officer. “Behind every coffee package there is a project, a message, a colour and a faraway land. In 2018 we are going to celebrate 70 years of activity: it will be the chance to introduce our limited edition dedicated to Luigi Goppion, the founder of our coffee roasting company”.
Goppion’s most representative blends are Nativo, Ja.Bl.Mo, Espresso Italiano Certified Special Coffee and Dolce. The special projects: are the Limited Edition and Eroica. The stories of all these coffee products will be blended together in a large painting, specifically designed by Mimicodesign for Host event.
Nativo is represented by two hands picking up coffee beans – Goppion was the first Italian company starting to produce fair trade coffee already back in 1987. Nativo was created in 1997: ten years after it became a product certified by CCPB and Fairtrade.
The sailing ship stands for the journey of Ja.Bl.Mo. – which stands for Jamaica Blue Mountain, the name of the Jamaican region where sunset turns blue and where the best Arabica coffee in the world is grown.
Its limited production is exported inside some special wood barrels, just like rum. The coffee plants stand for Espresso Italiano Certified Special Coffee®. The Certified Special Coffee® certification guarantees the quality of the product throughout the coffee supply chain, from the grower to the consumer. Gondolas and coffee bars in Piazza San Marco represent instead Dolce, Goppion’s homage to Venice.
Venice has been one of the towns developing and spreading around the world the Italian tradition of coffee. Dolce coffee tin is decorated with the paintings of the 18th-century painter Francesco Guardi.
This is the new packaging for a traditional blend which Goppion has always produced: it was actually the first blend to be created in 1948. The only thing that has changed over time is the name: originally it was known as Gran Miscela Dolce and then it became known simply as Dolce (sweet), thus highlighting its main feature, sweetness.
Info at www.goppioncaffe.it
Abot Goppion Caffè
Today the company has 35 employees. 2016 sales amounted to 11,5 million euros while the coffee produced reached 1 million 200 thousand kilos. 85% of sales regards the domestic market: 60% of this is distributed via the Ho.Re.Ca. Channel whereas the remaining 40 % in Gdo.
Export represents 15% of turnover with a good increase rate (+13% in 2016). Export regards Iran, Dubai, Taiwan, Poland, Germany, Austria, Czech Republic, Hungary, Romania, Slovakia, Russia, Bulgaria, Belarus, Lithuania, Latvia, Netherlands, Ukraine, Belgium, Luxembourg, Turkey, France, Slovenia, Bosnia, Singapore, Greece, Egypt.
Since 2016 Goppion Caffè Spa has been awarded FSSC 22000 Certificaion for the roasting and packaging of coffee beans and ground coffee. FSSC 22000 is a specific certification for food producing organizations and aims at harmonizing certification requirements and methods for obtaining food security systems in the supply chain, in order to provide enough guarantees for the consumer.
Since 1997 Goppion is a member of CSC®, the Certified Special Coffee Association which was founded in 1996 thanks to the experience and passion of a group of coffee roasting companies. CSC®aims at promoting quality coffee culture.
Goppion is one of the founders of the Producers Association of Italian Espresso Coffee, listed for for the acknowledgment of immaterial heritage of humanity by Unesco.
