RIMINI, Italy – The amount of world business, rapidly growing international demand, strategic innovation and specialist training: all came together at Italian Exhibition Group’s SIGEP.
The 39th International Trade Show of Artisan Gelato, Pastry, Bakery and the Coffee world, which ended at Rimini Expo Centre, gave a great stimulus to the Italian-made confectionery sector, a consistent part of Italy’s agri-food export, which rose to 40 billion euros at the end of 2017.
Sigep 2018 ended with a record of 209,135 overall attendees, of whom 135,746 were Italian buyers and 32,202 foreign buyers from 180 countries, alongside which there was the universe of exhibitors, participants in the international contests, teams for the competitions, guests at the conferences and participants in the academy areas.
A breakdown of the figures in line with international benchmark standards and which enables the demand to be precisely profiled.
Of the international buyers, 77% came from Europe (above all Spain, Germany, France, Greece and Poland), 12% from Asia (Japan, Korea, China and India), 7% from the Americas (United States, Canada and Brazil), 3% from Africa (Morocco, Algeria and Egypt) and 1% from Oceania (Australia).
All the figures set records at Sigep 2018: 1,250 exhibitors occupying an area of 129,000 sq.m., 1,016 events organized on the official program, 940 journalists accredited, of whom 112 were from abroad and a total of almost 200 million media contacts to date. The App dedicated to SIGEP was a success: 10,000 downloads were exceeded.
The highlight events at Sigep 2018, inaugurated on January 20th with the participation of Minister Dario Franceschini, were the Gelato World Cup and The Pastry Queen (ladies world pastry championship), along with an extraordinary series of events in all the product chains, under the banner of innovation and specialist training.
The links with live streaming coverage (Italian and English) of the events in the various arenas had a world audience of approximately 244,000 users.
In the exclusive elite of the key World Expos for foodservice, Sigep dominates the solid confectionery sector, with a particular slant on artisan and high quality production. Consequently, the product chains of artisan gelato, pastry and bakery, along with coffee, spread out from the SIGEP platform with new impulse, relations and business in Italy and worldwide. The widespread satisfaction among all the exhibitors confirms Sigep’s leadership and the strategic quality of its development plan.
This success is fully borne out by the facts: the long-term agreements with all the key players in the product chains involved, the launch with “Gelato Festival” of a new long-term program of world promotion, the entrance of IEG in the corporate structure of the prestigious CAST Alimenti cooking school and the five-year industrial plan under the banner of investments in structures, innovation and internationality, once again confirm with the companies that IEG is a reliable partner and leader for the figures and contents it features.
