Nestlé has announced that it will roll-out the relaunched Nescafé Gold in Europe and across the world, after its success in the UK, where the new range first introduced in October.
Nestlé completely reinvented Nescafé Gold with a new formulation, packaging and communication. The new range also includes a FairTrade organic version.
The new soluble blend includes micrograins of Arabica coffee ground 10 times finer than ordinary ground coffee, enhancing the hidden taste and aroma of the Gold Blend.
Carsten Fredholm, Head of Nestlé’s Beverage Strategic Business Unit said: “Nescafé is the world’s leading and preferred coffee brand. After 80 years touching people’s lives every day, we continue to share our passion and craft for making great coffee.
“The relaunch of Nescafé Gold underlines Nestlé’s commitment to developing the coffee business and our leading brands around the world.”
