Three days, more than 270 exhibitors, almost 20.000 visitors and hundreds of Italian espresso served: last March Segafredo Zanetti Poland took part to the International Food Service Trade Fair EuroGastro 2018 in Warsaw. This is the main sector event in Poland.
The presentation of Segafredo during the trade was preceded by an advertising campaign in Warsaw. Its claim „Smell of coffee – Aroma of success” was spread around the Polish capital and attracted many visitors to the Segafredo’s 70-sqm stand.
Live sessions for baristas
Segafredo Trainers held live sessions to teach some barista basics such as how to recognize a properly-made espresso or milk coffee, coffee tasting and latte art.
During the event, Segafredo Zanetti’s Organic 100 % BIO coffee was introduced into the market along with the latest trends, including: cold brew method, seasonal products to increase menu’s attractiveness – Crema Caffe; Hot Chocolate and the new WE2 capsule machine, which delivers a proper espresso even to the less experienced users.
Segafredo stand’s main protagonist was the Leva Luxury coffee machine, a long-awaited model boasting La San Marco’s patented Leva Class state-of-the-art technology inside an eye-catching 1-cm tempered glass body.
Leva Luxury guarantees the best espresso thanks to the lever system for coffee extraction.
Segafredo’ s stand was pervaded by the aroma of fresh, Italian coffee prepared by Segafredo Zanetti Poland’s team of trainers-baristas.
The attractive design of the stand as well as the rich offer and the live sessions were all really appreciated by the visitors.
