This week marks a milestone for successful speciality coffee company, Zarraffa’s Coffee, as it officially opens the network’s fiftieth drive thru in Far North Queensland, Australia.
Since introducing its inaugural drive thru model in 2009, Zarraffa’s Coffee has been fuelling customers seeking quality coffee on-the-go for nearly a decade, with its latest store opening in Edmonton, a suburb of Cairns, on Monday 23 July.
Seasoned franchisees, Joanne and Paul Brierley, are the husband-wife duo behind the latest Zarraffa’s Coffee drive thru and is the second store for the pair, following the success of their Cairns Showground site.
“It’s been quite the journey since opening our first store, and as we transition into multi-store ownership, we’re excited to be expanding our footprint into the southern corridor of Cairns,” Joanne said.
“Cairns Showground was born and grew from a passion to provide our customers with a differentiated coffee experience that saw us engrain ourselves into the local community.”
“We have been Cairns locals for nearly 20 years and after recognising a gap in the market for quality drive thru coffee back in 2014, we knew it was a step in the right direction.”
Nestled in the bustling suburb south of Cairns CBD, the Edmonton drive thru is located in a convenient location for commuters and local residents alike, boasting 130 square metres of indoor and outdoor seating.
Based at Shop 3, 6-14 Mill Road, Edmonton, the store services the suburbs of Gordonvale, Whiterock, Bentley Park, Mt Sheridan and surrounds.
“We genuinely look forward to building our existing customer base and meeting new people in the area to give them a taste of our exceptional product and refreshing service,” said Joanne.
“The connection to our customers and wonderful staff who love working with us is a testament to the level of consistent quality we aim to pour into the Edmonton store,” said Joanne.
Zarraffa’s Managing Director, Kenton Campbell said the drive thru model has been increasingly popular to prospective franchisees over the years due to its success and feasibility in market.
“Since launching our first drive thru, there has been a lot of research into the operation and functionality of the model to ensure that we deliver the Zarraffa’s Coffee promise and standard time and time again,” he said.
“Drive thrus have taken our retail operation to the next level, capturing a large chunk of the time-poor drive market that is seeking the ultimate convenience and easier access to quality coffee.”
“With close to four years in our Group, Joanne, Paul and their team will deliver a stand-out level of service and coffee experience,” Mr Campbell added.
The Edmonton drive thru will employ a local team of 25, with a handful of the existing employees moving over from Cairns Showground to help bed in the new store.
“We couldn’t do it without the help of our amazing team who have set the benchmark for our stores and allowed us to be where we are today,” Joanne said.
