McDonald’s has today launched a trial of barista coffee in a handful of its London restaurants after discovering that coffee drinkers are its most loyal and frequent customers.
Baristas are already serving customers in outlets at St Paul’s and Oxford Street in London and the trial will soon extend to the East Midlands.
Paul Pomroy, McDonald’s UK and Ireland chief executive, said the barista service trial was needed in a bid to keep up with ‘changing customer expectations.’
He said: ‘Coffee has been a key driver of sales and guest count growth; coffee drinkers are our most frequent customers and people may be surprised to know that we are second in this market.
The coffee is the same price as the regular McCafe coffee range, made from the same Arabica beans and served in the same cups.
The news came as the international company posted better than expected earnings for the second quarter. Comparable sales were up four per cent, but revenue dropped 12 per cent.
In the UK, the fast food operator recorded its 49th consecutive quarter of growth.
