MILAN – The European Coffee Symposium takes place today in Milan. This gathering is the leading event for senior executives from across the vibrant European coffee shop and food-to-go sector, offering key industry players a platform to gain the latest market insight, build new relationships and drive business performance.
Taking place in a different European city each year, the three-day event features a Supply & Innovation Day, the prestigious European Coffee Awards and a cutting-edge conference programme.
Here is the full programme of the Symposium
The Changing Face of The Coffee Industry – Are You Ready?
           09:20 MC Paul Ettinger, European Head, Caffè Nero
Welcome & Open
09:30 Allegra Group, Jeffrey Young, CEO & Founder
‘Current & Future Marketplace: Latest Insights from Allegra’s Project Café19 Europe Report’
10:10 Starbucks EMEA, Martin Brok, President
‘Reimagining Retail’
10:35 Costa Europe, Andrzej Jackiewicz, Managing Director
           ‘The Industry Is On The Move, But Where To?
11:00 COFFEE BREAK (Sponsor Lounge)
11:30 Wayne’s Coffee, Mats Hörnell, CEO
           ‘Wayne’s Coffee – Taking the ordinary coffee shop chain to the next level’
11:55 Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director
           ‘Why Specialty Coffee Has Great Potential In Italy and How To Achieve It’
12:20 PANEL: ‘How do we further acceptance of specialty coffee in Italy?’
           Allegra Group, Jeffrey Young, CEO & Founder (Chair)
           Gruppo Cimbali, Simona Colombo, Marketing and Communication Director
           La Marzocco, Chris Salierno, Marketing Director
           Simonelli Group, Maurizio Giuli, Head of Marketing and Communication
           Ditta Artigianale, Francesco Sanapo, Owner
           Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director
13:00Â Â Lunch (Aurora Restaurant)
14:15Â Close & Transfer to Milan Coffee Festival
