MILAN — Early this month, Trung Nguyen Legend Capsule together with LegendEra coffeemakers made debut on the market, targeting high-class consumers in Vietnam. The launch of these products, after the introduction in June of three other products, has helped cement the leading position of Trung Nguyen Legend on the local coffee market.
Trung Nguyen Legend Capsule is the first coffee product that has the special features of three coffee civilizations in the world, namely Thien (Meditation), Roman and Ottoman.
Thien (Meditation) offers a delicate and mild flavor, while the Roman capsule provides the true Italian coffee flavor. Also, the distinctive flavor is manifested in the Ottoman capsule, which connoisseurs may find it hard to resist.
To create such impressive and unique flavors, Trung Nguyen Legend, besides using high-quality materials, has spent US$20 million importing technologies and machinery from Italy, which operate automatically in a closed system.
According to Gustav Luehrs, General Director and Co-founder of NeuhausNeotec, the technology provider for the project, Trung Nguyen Legend Capsule can become a leading coffee capsule product on global markets.
In addition, it is one of the first coffee processors in the world to use the environmentally-friendly biodegradable coffee capsule packaging, that can biodegrade in the natural environment within only 18 weeks.
