LONDON, UK — La Marzocco teams up with Ineos Team UK, the British Challenger for the 36th America’s Cup, to bring ultimate espresso machine performance to the team’s impressive HQ in Portsmouth. The partnership forms part of La Marzocco’s campaign to align itself with varying sports disciplines that appreciate the power of coffee, as an enabler of community and culture within the team.
La Marzocco’s essential value is committed in building relationships that enrich the lives of others, and this partnership encapsulates this sentiment.
Grant Simmer, Ineos Team UK CEO, said:
“Sports teams are built on culture and it was important for us to have a space at HQ where we can break out, grab a coffee and chat through work flows, to come up with new ideas and solutions. It’s a simple way of bringing the different departments together and also encourages a positive working environment. Often the best ideas come to you whilst you are by the La Marzocco Strada AV!”. Ineos Team UK was formed in 2018 to bring the America’s Cup home to Britain.
The America’s Cup is the oldest international sporting trophy in the world, pre-dating the modern Olympics, the Ryder Cup and the World Cup. The team is led and backed by INEOS Founder and Chairman, Jim Ratcliffe with Sir Ben Ainslie, a previous America’s Cup winner (AC34) and the most successful Olympic sailor of all time as the Team Principal and Skipper. Grant Simmer, a four times America’s Cup winner is CEO. Combined, the team has a prestigious 16 Cup wins and eight Olympic medals.
Guido Bernardinelli, La Marzocco CEO, said:
“La Marzocco’s values are built on favouring innovation and creativity and exploring the horizons of technology and design. These are just some of the reasons why the partnership between INEOS TEAM UK and La Marzocco is harmonious.
As a sailor and as an America’s Cup fan myself I have often thought of the synergy between the coordination of a professional sailing team, and the working one at La Marzocco. For us too, Company Culture is definitely our number one value, the one that keeps us together and empowers our collective ethos to win our challenges daily. We are inspired by the passion that runs through the Ineos Team Uk and see this passion mirrored throughout the global La Marzocco family.”
La Marzocco look forward to supporting Ineos Team UK, in their campaign for the 36th America’s Cup in Auckland in 2021, by providing high-performance, hand-built and innovatively designed espresso machines.
