MILAN – Sustainability has always been at the core of Massimo Zanetti Beverage Group and their flag brand Segafredo Zanetti increased its own commitment with environmentally-friendly features into his latest products and campaigns.
Segafredo’s compostable Nespresso-compatible capsules launch in Austria has been supported by an extensive advertising campaign, which was awarded within a National competition.
The campaign included city billboards which positioned among the top (scores based on recognition, favorableness and brand impact).
Moreover, Vienna’s trams and Salzburg’s buses displayed Segafredo ’s compostable capsules advertising, strengthening brand recognition and sustainability commitment.
Salzburg’s buses were nominated within the shortlist of “bus of the Month”.
