MILAN – The SCA partners with Savor Brands on research into understanding the effect of packaging on the perception of specialty coffee. The project will run for two years and aims to understand how packaging affects and influences consumers’ perceptions of specialty coffee quality, attributes, and value. “Multisensory perception is one of the most exciting fields of consumer research, and at a time when more people are consuming coffee at home, it’s essential that we understand the ways packaging influences how people experience specialty coffee,” said Peter Giuliano, SCA Chief Research Officer and Executive Director the Coffee Science Foundation.
“We’re grateful to Savor Brands for their vision in supporting this kind of cutting-edge research.”
This project will be led by PhD coffee researchers trained in psychology, food science, and/or multisensory product evaluation.
Spanning multiple geographies, the research will explore the impact of packaging variables
such as package shape, size, color, texture, sound, and imagery—to reveal new opportunities to enhance consumers’ specialty coffee drinking experience.
This project is especially timely as more and more consumers are purchasing whole bean coffee for consumption at home.
“For many years, Savor Brands has been pushing the limits in redefining how specialty coffee is perceived by elevating brands through packaging,” said Marc Marquez, Director of Coffee at Savor Brands. “We are pleased to be partnering with the Specialty Coffee Association and Coffee Science Foundation on this research and look forward to working with everyone to share these results with the industry.”
Outputs are expected to include a series of academic and popular press publications as well as a series of lectures at various coffee events, like the SCA’s Sensory Summit and Re:co Symposium.
About Savor Brands
Savor Brands is a specialty printer offering highly customized, premium packaging for high-value products. It collaborates with its customers’ design teams, sharing insights that bring their ideas to life. For nearly two decades, Savor Brands has combined the best of design and package functionality to help execute the vision of its clients. Learn more by visiting savorbrands.com.
About Coffee Science Foundation
The Coffee Science Foundation (CSF) is a non-profit organization dedicated to advancing the understanding of coffee and securing its future through research, knowledge-building, and outreach. The CSF is a unifying force that drives collaborative, pre-competitive, and scientifically rigorous research that benefits the entire coffee community, including the coffee consuming public. The results of CSF-managed projects are then disseminated to the global coffee community at events, through publications, and coffee education programs. To learn more about the Coffee Science Foundation, visit coffeesciencefoundation.org.
About the Specialty Coffee Association
The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. The SCA’s purpose is to foster global coffee communities to support activities to make coffee a more sustainable, equitable and thriving activity for the whole value chain. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. The SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building an industry that is fair, sustainable, and nurturing for all, the SCA draws on years of insights and inspiration from the specialty coffee community. Learn more at sca.coffee.
