MILAN, Italy – During the Stati Generali of Vending, organized in Milan by Confida and Confcommercio 19th October 2015, Venditalia hit the “enter” key to launch the new website and the new communication tools.
From International to Worldwide: this is the new positioning that the most important Vending trade fair in the world – with the strength of its 250 exhibitors and 20,000 visitors recorded in 2014 – presented to the public.
The route that separates us from the weekend 4-7 May 2016, when Fieramilanocity will host the tenth edition of Venditalia, will be in this way marked by intense promotional planning, that will reveal, little by little, the details of the new proposals of the trade fair.
«Since 1998, the year of its first edition, Venditalia has always been the point of reference, given its high specialization, for the entire sector of Vending,», commented Ernesto Piloni, president of Venditalia Servizi Srl, organizer of the trade fair together with Confida, «The goal now is to give the event an even more global context: worldwide, in fact.
Premises are there. Do not forget, in fact, that Vending is a sector with a strong “made in Italy” character. Just to be aware that 70% of the manufacturers of Vending machines worldwide are Italian. And our market is the number two player in the world, after Japan».
We therefore started with the launch of the new website, designed and built with an innovative “vertical” development, to ensure optimal usability even with mobile devices. It is also enriched with content and information that is always up to date.
Meanwhile, already in the past few weeks, “worldwide vending is here” has been launched through the Venditalia media partners. It is the new traditional and online advertising campaign. To support Vending, it is a leitmotif that characterizes the broad sending plan of DEM – from October 2015 to April 2016 – devoted both to exhibitors and visitors.
All this, accompanied by an unprecedented social network strategy. When publishing the content on the web site, the pages of Venditalia will be also online on the main networks: Facebook, Twitter, LinkedIn and YouTube.
The Venditalia 2016 communication plan is very ambitious and has three major objectives: to promote more and more the international trade fair as a qualified partner in the Vending sector, to create and manage new contacts and to develop the new services proposed by the event.
Vending is an industry always on the move, where innovation and continual updating play a key role in business success. Managers and representatives of the leading brands from all over the world will meet at Venditalia to discover the most anticipated news of the moment.
This is why this year, for the first time, Venditalia and Confida are planning an interesting calendar of conferences on the theme “hot” issues of the market. An intense and qualified program of events, supported by talk shows and international meetings, debates and presentations organized by the companies themselves, that will be able to use a dedicated Auditorium.
More new services will be proposed to companies at Venditalia 2016:
• the opportunity to book areas to create meeting rooms and storerooms in a special zone of the Pavilion;
• the opportunity to use meeting rooms and spaces provided by Venditalia, if necessary;
• a special Kindergarten area set up by Venditalia, to provide a funny place for children of professionals and visitors;
• travel and hospitality offers tailored for companies and attractive proposals to complement the work a leisure weekend.
And finally, the new “Business Matching – Reading Room – Area New Entry” will represent an unprecedented opportunity for companies who want to enter the Vending market. In this space, in fact, there will be organized by Venditalia business meetings with targeted distributors and manufacturers, according to the company’s interests.
