FLORENCE, Italy – Accademia del Caffè Espresso announced the global premiere of “The Rise of Espresso”, its new in-house documentary feature film dedicated to Italian emigrants who, throughout the years, have promoted espresso coffee culture all over the world. The premiere will take place during the Italian Film Festival in Melbourne, on the 24th of September, and will be followed by another screening in Sidney, on the 1st of October – International Coffee Day.
The Rise of Espresso
The stories in the documentary showcase the transformation of espresso from an Italian tradition to a global cultural phenomenon, and reveal dreams, challenges and anecdotes from the many emigrants who have dedicated their lives to the beverage – a symbol of Made in Italy.
Australia, one of the most avantguarde cafè markets, is a destination with a rich history of italian migrants and its two metropolises – Melbourne and Sydney – represent the ideal environment for Italian Film Festival and for Accademia to unveil its documentary for the very first time.
Produced in its entirety by Accademia del Caffè Espresso, The Rise of Espresso embodies a novel approach to the popularization of espresso coffee culture, in the hopes of raising public knowledge and appreciation for quality coffee, and the understanding of its supply chain and the people who lie behind an apparently simple cup of coffee.
This project is part of a broader approach to the topic, which initiated from Accademia’s exhibit “Coffee Migrant | Migrant Coffee – BRAZIL Chapter II”, currently on display in Florence, portraying the significant migratory flow of over a million Italians, between the 19th and 20th centuries, to Brazilian ports and which has brought them to engage in coffee cultivation and businesses.
Instead, the second chapter of the exhibit, “Coffee Migrant | Migrant Coffee – NEW WORLDS Chapter II”, will be inaugurated in 2025 and will illustrate the journey of Italian migrants to the New Worlds (Australia, Canada, USA), acting as an extension of the documentary’s narrative.
Accademia del Caffè Espresso invites all enthusiast to tune in the global launch of The Rise of Espresso, which will be screened at selected hospitality events and italian cultural celebrations and festivals worldwide… The Rise of Espresso is coming soon to a city near you!
Accademia del Caffè Espresso is a cultural hub located in Florence, created to preserve and promote espresso coffee culture by increasing its appreciation and relevance on a global scale. Accademia was founded by La Marzocco, a historical Florentine company founded in 1927, now a world leader in the production of espresso coffee machines. Housed in La Marzocco’s old factory, it employs researchers, educators and an indoor coffee greenhouse, and prides itself on partnerships with international universities, institutions and experts from all over the world.
