FLORENCE, Italy – Accademia del Caffè Espresso announces the screening of “The Rise of Espresso” at the Italian Film Festival in Sydney, on occasion of International Coffee Day, October 1st. Australia was chosen to host the world premiere as it is universally recognized as one of the most progressive markets in terms of coffee, as well as being a country with a rich history of migration and passion for espresso.
International Coffee Day (October first) is an iconic date for the industry, dedicated to celebrating the quality work and passion of the people who allow espresso coffee to be appreciated all over the world.
“The Rise of Espresso” is produced entirely by Accademia del Caffè Espresso, and aims to share the dreams, challenges and anecdotes of the many emigrants who have dedicated their lives to this beverage, with the hope of promoting appreciation for quality coffee and understanding of its supply chain amongst a wider audience.
The stories told in the documentary illustrate the transformation of espresso from an Italian tradition to a global cultural phenomenon, a symbol of Made in Italy.
This project is part of a broader approach to the topic, which initiated from Accademia’s exhibit “Coffee Migrant | Migrant Coffee – BRAZIL Chapter II”, currently on display in Florence, portraying the significant migratory flow of over a million Italians, between the 19th and 20th centuries, to Brazilian ports and which has brought them to engage in coffee cultivation and businesses.
Instead, the second chapter of the exhibit, “Coffee Migrant | Migrant Coffee – NEW WORLDS Chapter II”, will be inaugurated in 2025 and will illustrate the journey of Italian migrants to the New Worlds (Australia, Canada, USA), acting as an extension of the documentary’s narrative.
Accademia Del Caffè Espresso, for the occasion, has decided to open its doors to the public with an Open Day event (Tuesday, October 1st, 2024) aimed at showing its spaces, edutainment and research content, inviting visitors to learn and connect over an espresso. The staff will be available to accompany coffee enthusiasts and professionals alike in the discovery of the different areas of Accademia: La Marzocco’s heritage museum, coffee labs and the interactive lounge dedicated to the world and machines of La Marzocco Home.
“The Rise of Espresso” will be the protagonist of other screenings in the future, in which it will be shown in its entirety during special events, linked to hospitality and cultural celebrations, as well as at festivals around the world. Of course, the documentary will soon be available in Italy.
About Accademia del Caffè Espresso
Accademia del Caffè Espresso is a cultural hub located in Florence, created to preserve and promote espresso coffee culture by increasing its appreciation and relevance on a global scale.
Accademia was founded by La Marzocco, a historical Florentine company founded in 1927, now a world leader in the production of espresso coffee machines. Housed in La Marzocco’s old factory, it employs researchers, educators and an indoor coffee greenhouse, and prides itself on partnerships with international universities, institutions and experts from all over the world.
