AMSTERDAM, The Nethelands – Ajax has extended and intensified its collaboration with the Italian coffee brand Lavazza. Lavazza has been an Official Supplier of Ajax since 2017 and is now an Official Sponsor until 2027. Lavazza’s coffee is served at Sportpark de Toekomst as well as for relations and employees in the Johan Cruijff ArenA and at events.
In addition, the collaboration with catering supplier VHC Jongens remains an essential part of the partnership with Lavazza.
Commercial director Menno Geelen is pleased to see that the collaboration with Lavazza has been extended.
‘We will also see Lavazza more often from next season, including on our backdrop and in content. In addition, we are very happy that we can continue to drink and serve Lavazza’s excellent coffee.’
Maayk de Poorter, general manager of Lavazza Nederland/Bluespresso BV is also pleased with the extended collaboration with Ajax.
‘Ajax has grown enormously in Europe and fits seamlessly with clubs such as Juventus and Liverpool in our Lavazza portfolio. We have therefore extended and intensified our collaboration with great pride and confidence.’
