DUBAI, UAE – Caribou Coffee opened its newest coffee shop on Sheikh Zayed Road with a grand premier event. Coffee lovers, media, esteemed guests and senior members of the Al Sayer Franchising company attended the inauguration.
The event included a photo corner, live music and a sketch artist who personalized cup sleeves for all visitors. With a unique and distinguished setting, guests had the opportunity to taste the wide range of Caribou Coffee’s roasts in an exquisite and comfortable wood lodge setting – Caribou Coffee’s signature decor worldwide.
The new Caribou Coffee store named “Elite” transformed its food offering to include new breakfast options such as “Manakish”, “the famous Turkish “Simit” as well as other freshly made sandwiches.
It also offers a comfortable and relaxed experience and a wide range of coffees and a unique range of coffee brewing gadgets along with two levels of seating and an Al fresco option, making it the largest Caribou Coffee shop in UAE and the Middle East. By the end of 2014, Caribou aims to open more than 50 stores throughout the UAE.
“The launch of The Caribou Coffee “Elite” store marks our introduction to the famous Shk Zayed Road, one of the busiest areas of Dubai,” said Antoun Abou Jaoude, Marketing – Regional Manager – Al Sayer Franchising Company.
“Our guests will now have the opportunity to experience and enjoy a new and exciting style of Caribou Coffee. At Caribou Coffee, we understand that Dubai is a melting pot of cultures and therefore we offer a wide range of coffee roasts and food inspired by Middle Eastern and Turkish cultures, to name a few.”
The “Elite” Caribou Coffee store includes a meeting room with a capacity of twenty people and a TV screen offering guests an opportunity to conduct business meetings in a relaxed atmosphere with a cup of hot chocolate or their favorite Caribou Coffee beverage. In addition, Caribou Coffee offers a special kids menu and a play area while their parents have a meeting or relax with a friend.
Caribou Coffee’s elaborate menu consists of a fine selection of coffee handpicked by ‘Roastmasters’ that ranges from classic espresso beverages to specialty drinks to sparkling teas and juices. Caribou exclusively uses molten chocolate instead of the traditionally used powdered chocolate for its mocha beverages, adding to its unique and distinctive taste.
Caribou also offers a special menu for its health-conscious guests, including fresh food and beverages with fewer calories while maintaining the taste. In addition, Caribou Coffee retails the renowned “The Dream Factory” cheesecakes by “The Cheese Cake Factory Bakery”.
Another signature activity at Caribou are ‘Coffee Talks,’ regular educational sessions where customers can learn about coffee, food pairings and more.
Source: press release
