SALERNO, Italy — Launched in the New York Greater Area, the Italian coffee signed Trucillo lands in the United States of America. The roastery from South of Italy, family owned for three generations, could be defined as a boutique if it wasn’t for its highly innovative and technological qualities, which make it a crown jewel of the Salerno industrial area.
A top-notch coffee selected by Ammirati Coffee, the major coffee distributor in the New York metropolitan area, supplying for almost 60 years cafés, restaurants and hotels, up to the most prestigious ones that are regularly attended by the star system and have become iconic places of the City, like Ferrara Café of Little Italy, Ballato’s Restaurant and Ribalta.
Trucillo reaches the Big Apple
“In the last two years – says Fausta Colosimo, wife of the CEO Matteo Trucillo and Head of International Markets of the family company, today present in 40 countries with the export reaching 60% of the business – we have committed with all our energies to introduce Caffè Trucillo in the American market. In our travels we have met great people and great companies. According to our business model, our primary goal has been finding a partner that matched our values and level of ambition in the American market. We certainly found it in Ammirati, another family that, like ours, has dedicated itself to the passion for coffee for more than 50 years.”
Ammirati has been coffee experts since 1963. The family name also reveals its clear Italian origins, an additional connection point. Two companies and two families together, both at the third generation, are now sealing a partnership to win over the palate of New York coffee lovers with an authentic aroma, that combines the Made in Italy expertise with the typical Italian honesty of ingredients plus the Amalfi Coast DNA of Trucillo, a tricolor brand that is loved worldwide for its quality without compromise and for its truthfulness.
Ammirati is now the official Trucillo importer and distributor in the states of New York, New Jersey and Connecticut
This is a milestone for the Amalfi Coast company that – already strong in the nearby Canada – scores its first powerful step in USA, counting on the prestigious partnership with the one that is unanimously considered the main coffee distributor in NY, with an excellent reputation in the industry and present in the most refined circles.
Ammirati is the major USA importer of La Cimbali espresso machines and since 1963 has completely dedicated itself to represent the highest quality level of coffee. By virtue of this agreement, the company from Amalfi Coast can reasonably aim at positioning itself as a leading premium roastery in the American market in short time. An attractive prospect: according to the 2020 edition of the National Coffee Data Trends (*), the report of the National Coffee Association that every year since 1950 has analyzed the American consumer’s habits, more than 3 out of 5 people (62%) drink coffee every day and 7 out of 10 at least once a week.
(*data applicable before the pandemic).
The sustainability index also represents a keystone for the local consumption
It appears from the report that 53% of consumers claims to ask for environmentally friendly coffee to buy. In this regard, Trucillo represents a guarantee: always focused on respecting production standards that preserve the natural conditions of the ecosystem, it was among the first Italian roasteries in 2000 to produce a certificated ORGANIC coffee, precursor of the biologic one. Antonia Trucillo, responsible of the raw material and the Coffee Academy, the first coffee school of the central-southern Italy, has already been learning on the field in the main production countries of the central-southern America and Asia for a long time despite her young age, and keeping a constant and personal contact with the communities of caficultores. Through this journey, she has been the youngest in Italy to obtain the title of Q-grader, the highest level of expertise qualification in the coffee industry, assigned to coffee tasters by the Coffee Quality Institute through the standards and procedures of the Specialty Coffee Association.
“During the most complex period of the pandemic – says Tom Ammirati of Ammirati Coffee – we have understood that Trucillo is been the right partner for us, not only for the aims and strategies, but also for the ethics underlying our businesses. We have tried to imagine how the future of this new partnership would be manifest in the next few years and we were persuaded to move forward by the fact that also the young generations of both families, Ammirati and Trucillo, share the same values and passion for coffee underpinning both family activities. The sustainability of our mutual family businesses cannot be overvalued. This partnership is a way expressing and securing the strong wish for our next generation to continue to work with closely with the next generation of the Trucillo family.”
Trucillo: from Amalfi coast to the rest of the world
The story of trucillo starts in 1950, when cesare trucillo begins collaborating with the best importers and traders of the time moving around naples through raw coffee cargos and jute coffee bags. A deep passion for coffee wins him over, a passion that will turn over time into a great family tradition through the engagement of his brothers, Umberto, Matteo and Vittorio: Caffè Moka Salerno was born. The company gains a foothold on the market, laying the foundation for a competitive and qualified business reality.
Since 1980, the son of the founder, Matteo, has brought the company to the achievement of new goals and to the acquisition of an ever-growing approval, through the combination of tradition and innovation. Matteo marks the transition from Caffè Moka Salerno to Cesare Trucillo Spa, thanks to Fausta Colosimo, matteo’s wife, the family brand thus becomes a synonym of coffee and quality in the international arena.
The Amalfi coast roastery’s coffee today is present in 40 countries all over the world and the third generation is already fully involved in the company. Antonia, Andrea and Cesare Trucillo are respectively responsible for: raw materials and marketing, technological innovation and export, all approached through the lens of sustainability.
