VESCOVATO, Italy – Asachimici-pulyCAFF announces the partnership signed with WCE – World Coffee Events which designates the company as WCC Exclusive Cleaning Products Sponsor 2024 of the seven SCA World Championships finals. Gianfranco Carubelli, CEO of Asachimici-pulyCAFF, along with his brother Marco: “We are proud for this opportunity to stand alongside the best professionals in every category and to offer them the best competition conditions thanks to accurate equipment cleaning carried out with our products, which have always proved effective, respectful of the equipment, the operator’s health, and the environment- This is guaranteed by the certification issued by NSF International – National Sanitation Foundation – the rigorous US organisation for public health standards, whose label can be found on the packaging of pulyCAFF, pulyMILK, and Puly Cold Brew”.
pulyCAFF designated Exclusive Cleaning Products Sponsor 2024 of the seven WCC World Finals
“One of our slogans is “First in the world”. Indeed, we were the first to adopt an “applied concept” for espresso machines maintenance. In fact, pulyCAFF was launched in 1961, when new italian espresso machine entered the market introducing an innovative extraction system, where pressure on the coffee puck is no longer exerted by a lever, but rather by a volumetric pump injecting hot water at 9 atm. With this new system, once the extraction is completed, the grouphead is depressurised with an automatic discharge valve. But fine particles flow along with water causing obstructions. Hence the need for a product specifically conceived for espresso machines maintenance, which Asachimici first formulated”.
“The espresso machine industry has significantly evolved since then, and so did our products: after pulyCAFF Plus, came pulyMILK Plus, conceived to clean steam wands. In 2014, we rolled out the production of the Verde line, formulated with even finer and renewable ingredients. The line includes pulyCAFF Verde and pulyMILK Verde, pulyGRIND Crystals, to clean grinding burrs and grinding chambers, pulyGRIND Hopper, to clean hoppers and dosers. pulyBAR Igienic, the multipurpose cleaner for espresso machines bodies and surfaces, completes the range”.
The products of Asachimici-pulyCAFF will take the stage with the world best baristas at the World Brewers Cup and the World Cup Tasters Championship, to be held in Chicago (USA), from 12th to 14th April.
The company will ensure perfect cleanliness of the espresso machines also during the World Barista Championship to be held from 1st to 4th May at World of Coffee Busan (South Korea).
From 27th to 29th June it will then be time to fly to Copenhagen (Denmark), where the Cleanliness Experts will stand alongside the artists competing at the World Latte Art Championship to guarantee perfectly clean groupheads and steam wands, and at the World Coffee in Good Spirits and World Coffee Roasting Championship.
“Pollution caused by plastic is indeed a serious issue – continue the representatives of Asachimici-pulyCAFF -. Hence, we decided to add further value to our products using packaging with a gradually increasing percentage of recycled plastic. Today, five of our products use 100% recycled plastic packaging, in other words they are completely made of recycled plastic. Namely, the pulyMILK series, pulyMILK Verde, pulyCAFF Plus and pulyCAFF Verde, as well as ColdBrew Liquid, the complete cleaning product for cold coffee equipment and dispensers. We are truly satisfied with the results achieved so far and determined to continue our journey towards products that are increasingly in line with the environment, both in terms of formulation and in the packaging that accompanies them”.
pulyCAFF products and their long-standing effectiveness will be supporting the show at Chicago, Busan and Copenhagen. To learn more about the most indicated products for espresso machines and grinders cleaners and how to use them, pulyCAFF organise their Puly Days: a highly effective format combining theory and practice into free 4-hour training sessions.
Launched in Italy, the Puly Days are now expanding their scope of operation to numerous countries.
