Besides comprehensive online promotion campaigns, HOTELEX Shanghai 2014 has teamed up with Starwood Hotel Group to start up an online library system for Starwood global professional buyers to browse through. As one of the biggest hotel groups and in the world, Starwood Hotel Group has over 118 entities under construction and over 20 new hotels opening up each year.
The online procurement library system will certainly facilitate the purchasing process with detailed product information and 24/7 access and availability.
Event Chapter — Platform, Communication, Cooperation
World-level Competition turns the stage
Exciting events play as a perfect platform for new concept launch and product showcase. HOTELEX Shanghai showcases five world-level professional competitions this year to make show floor one of the hottest zones with most foot traffic.
China Barista Championship (CBC) is the exclusive professional competition authorized by WBC. It has become the cradle of up-rising young coffee professionals in China.
CBC has marched into her 12th year with over 23 regional competitions covering Eastern, Northern, and Southwestern regions of China.
Champions representing 23 regional competitions will gather at HOTELEX Shanghai 2014 to battle it out for the exclusive spot to compete at WBC 2014, which will be held in Rimini, Italy from 10-12 June 2014.
The 2nd China Latte Art Championship will be launched at HOTELEX Shanghai 2014.
The Champion will represent China to go to Melbourne to fight for the World championship.
China Latte Art Championship shall become the second wave of specialty coffee in China.
In the meantime, the 3rd China Master Bartender Competition (CMBC) will be held simultaneously with over 100 professional bartenders to battle it out for the exclusive invitation to the World’s Best 50 Bars in London.
CMBC 2014 has successfully attracted attention from liquor brands, such as MONIN, Grand Marnier, RON Barcelo and Bacardi. In addition to the final competition, CMBC is proud to hold CMBC Master Class in major hotspot cities in China including Shanghai, Chengdu, Qingdao, Xiamen, Shenzhen, spreading buzzword and promoting cocktail culture in China.
CMBC 2014 is also very privileged to have Dan Bignold from DRINK magazine and Hamish Smith from DRINK International as the judges this year.
When one moves up to Hall N1, he/she cannot miss the 2nd China Gelato Championship, which is heavily supported by Carpigiani and Fabbri.
This competition is also strongly endorsed by Embassy of Italy to the People’s Republic of China, Consulate General of Italy in Shanghai and Masters of Italian Gelateria (MGI), the only authoritative gelato organization in Italy.
The brilliant judging panel had gathered the heavyweights of gelato industry bearing a purpose to pass on the gelato culture in China.
In Hall N2, visitors would not be able to resist the tempting smell of pizza and bakery sweets.
Organized by Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd and Dr. Pizza, Shanghai Pizza Master Competition will be held during HOTELEX 2014, occupying a competition area of about 300 SQM.
A delicious pizza is all about choosing fresh food materials, excellent skills and advanced bakery equipment.
Through the fantastic throwing performance, Shanghai Pizza Master Competition aims to create a visual feast of western traditional handmade pizza culture.
What’s more to watch out for is ‘I’m Chef’ China Bakery Master Championship, which will take its debut at HOTELEX 2014 featuring over 100 contenders and their sugary masterpieces right on the show floor.
The competition will showcase fondant art, chocolate making, and wedding cakes with latest trend and skilled technology.
The event aims to educate visitors about bakery knowledge and activate the creation of China bakery professionals by creating a cradle for up-rising professionals.
Industry display with a twist of style
HOTELEX 2013 featured professional models in Hotel Uniform Show Competition to display the latest trends and it managed to gather seven first-tier hotel groups to compete, including Hengshan Group, Jinjiang Group, Ramada and Howard Johnson. 2013 Hotel Uniforms Show Competitions combined catwalk and skits to show the hotel uniform culture.
As the most important activity of Expo Appliance & Amenities, 2014 Hotel Uniforms Show Competition will continue to be held in the future.
The competition will bring the latest hotel uniform fashion trend again. Wuxi Yimengdu Company, which has become the uniform sponsor for 2014 edition Hotel Uniform, will bring you a hot wind during HOTELEX 2014.
