Dao Heuang Group Corporation – manufacturer of instant coffee in Laos largest – began participating in the coffee market through selected Vietnam JSC Green Star (Blue Star) as exclusive distributor products in Vietnam.
She Boonheuang Litdang, Vice President of Dao Heuang, for that matter soluble coffee market Vietnam has taken place the stiff competition between well-known brand but there is still much potential for new businesses and Dao Heuang trust can compete well in Vietnam.
On the other hand under her Litdang, current instant coffee market in the country is mainly robusta coffee, while Heuang Dao specializes in producing Arabica coffee 3 in 1 (three in one) so will bring a new flavor consumers.
She said Litdang instant coffee brand Dao are manufactured in factories in provinces Champasack, invested 128 million U.S. dollars, the design capacity of 3,000 tons / year.
Dao coffee products have been exported to more demanding markets such as Japan, Switzerland, Italy, Thailand, China, Singapore and Cambodia, before being put into the Vietnam market.
Meanwhile, according to Tran Xuan Dinh, CEO of Blue Star, Blue Star will Dao coffee products business in approximately 60,000 points of sale in supermarkets, stores and coffee dealer in country.
Blue Star set sales targets business Dao coffee products in Vietnam market in 2014 over 5 million U.S. dollars.
Through this partnership program, DHG Group also pledged to act as support, enabling Blue Star business and distribute confectionery products, food consumption in Vietnam in Laos.
According to Nielsen Vietnam, in 2012 coffee industry growth at a high level, up to 34% in value compared to 2011. Source: SGtimes [via]
