Ya Kun, a chain of traditional coffee shops based in Singapore, opened its first coffee shop in Hong Kong today (June 8), tapping into the city’s booming food and beverage (F&B) market and its status as a logistics hub.
Ya Kun is acclaimed for its premium coffee and traditional kaya butter toast. Its Hong Kong outlet, which is based in Tsim Sha Tsui, offers Singaporean dishes like Singaporean chicken rice, and also Hong Kong varieties including scrambled eggs and cheese, beef balls noodle soup and fresh seafood salad to cater to the city’s diverse demands.
The brand is franchised to KG Group Holding Limited for the Hong Kong and Macau operations.
The Chief Executive Officer of Ya Kun International Pte Ltd, Mr Marc Leoi, said, “The increasing demand in the Hong Kong F&B market has prompted our expansion to the city. Our team members here in Hong Kong will focus entirely on the strategic development and growth of the Hong Kong market as their first priority.
They will be responsible for ensuring the growth of the brand and business through means of setting up more high quality stores in the city.
“Hong Kong’s proximity to the Mainland and other parts of the world, plus its world class logistics infrastructure also make it more cost effective and suitable as a regional logistics and distribution centre. In the long run, Ya Kun is looking at the possibility of having the city as its regional headquarters,” he said.
The Associate Director-General of Investment Promotion, Mr Andrew Davis, said, “The F&B industry is growing rapidly in Hong Kong as a result of the large number of tourists coming to the city, shopping and looking for fine food and beverages.
Ya Kun and many other international F&B brands can leverage Hong Kong’s market to showcase their brands to global customers.”
About Ya Kun
Founded in 1944, Ya Kun now operates a franchise network covering Indonesia, Japan, South Korea, Taiwan, the Philippines, China, Myanmar, the United Arab Emirates and now Hong Kong. After Hong Kong, the group is considering opening outlets in Cambodia and Thailand.
About Invest Hong Kong (InvestHK)
InvestHK is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong.
It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. As of December 2013, InvestHK has completed over 3 090 investment projects creating more than 34 900 new jobs in the first year of operation or expansion and over HK$82 billion of investment.
Source: info.gov.hk
