LOS ANGELES, USA – illycaffè, the global coffee brand renowned for its sustainable quality and its unique connection to the world of contemporary art, continues its collaboration with Frieze Los Angeles as the official global coffee partner.
At this sixth edition of the international contemporary art fair illycaffè presents for the first time to the American market its last illy Art Collection which showcases the stories of four famous artists.
These artists are Simone Fattal from Syria, Shirin Neshat from Iran, Monica Bonvicini from Italy, and Binta Diaw, a Milanese artist of Senegalese origin. Each artist has used the illy cup as a canvas to reflect on pressing cultural, environmental, and social issues, sharing their experiences as women from diverse geographical and social backgrounds.
Human rights are key values that illycaffè respects and promotes as part of its business model, that’s why the company highlights their importance also through the language of contemporary art.
Being present at Frieze Los Angeles means celebrating the link between art and coffee and reaffirming our commitment to social issues, which today take on an even deeper meaning at a time when the Los Angeles community is facing the devastating wildfires of recent weeks.
At illycaffè we believe that art has the power to connect cultures and people, transforming itself into a universal language capable of raising awareness and inspiring,” commented Cristina Scocchia, CEO of illycaffè.
The illy Art Collection’s creative motif also adorns the illycaffè space located in the external area, close to the entrance. Here the beauty of art and the excellence of illy’s unique coffee blend – of which it selects only 1% of the best Arabica beans – come together to offer a moment to relax to visitors, artists, and exhibitors.
The illy Art Collection by the four artists will be available in sets of 2 and 4 cups for both espresso and cappuccino at the bookshops, on the illy e-shop, illy Caffè and illy Shop locations, large-scale retail distribution channels, and various e-commerce platforms.
