LONDON, UK – Global Italian coffee brand Segafredo Zanetti and sister company Brodies, which specializes in tea, have extended their partnership as an Official Partner of the Barclays ATP World Tour Finals, held from 4-11 November in London.
Segafredo Zanetti henceforth receives global brand exposure via on-court refrigerators. Segafredo Zanetti and Brodies will also provide tournament VIP guests with their specialty beverages.
“We’re pleased to extend our partnership with Segafredo Zanetti. Segafredo Zanetti have brought their rich history and expertise to our event to enhance our guests’ and fans’ experience on-site,” said ATP Commercial Director Laurent Delanney.
“We look forward to building on the success of our first year in partnership together.”
The swan song ATP World Tour event features the world’s top eight singles players and doubles teams duking it out for the season’s final championship crown.
More than 1 Million fans and counting have frequented this prestigious London event in four years.
Source: World Tennis Magazine
