Opening its first store in the New South Wales market tomorrow, Zarraffa’s Coffee will commence trade in the Lake Macquarie suburb of Belmont North – the first in a number of stores planned for the next 12 months.
Zarraffa’s Coffee has long been assessing plans for nationwide expansion in Australia, with Belmont North to be the first location on the cards.
“We are beyond thrilled to be taking our next steps in establishing our company as the premier coffee provider in Australia and New Zealand,” said Managing Director Kenton Campbell.
“We’ve been building this business steadily with some incredible franchisee partners for over 20 years and we are on the cusp of major strategic expansion in our core territories of Queensland and Western Australia, and now in New South Wales and eventually Victoria and New Zealand.”
The $120 million company has led the way in the introduction of hand-crafted, drive thru coffee and the opening of the Belmont North store will unveil another asset the company has long been cultivating.
Belmont North franchisees, Trent Moody and Oliver Humphry, have both relocated to the local area from Zarraffa’s base on the Gold Coast and agree that the greater Newcastle area has a thriving coffee culture that they believe will respond favourably to Zarraffa’s brand of coffee.
“We’ve both spent lots of time researching the local market and we are awed by the local coffee culture,” said Franchisee Trent Moody.
“I was lucky enough to be a part of the launch of the Zarraffa’s brand in Townsville and the reception to well-made, individualised coffee, available to dine in or drive thru, was phenomenal,” he said.
The new store will open Monday 13th December and is located 397 Pacific Motorway Belmont North, just adjacent Bunnings Warehouse.
More About Zarraffa’s Expansion
The Belmont North store is the first location to be opened as part of the company’s Area Developer concept, an exciting move for the company that is designed to further establish its market popularity in Australia
Differing from a Master Franchisor, the concept is common in the franchise industry, with the core function for Zarraffa’s to outsource certain head office functions to a partner in a defined territory.
