HENDERSON, USA — Bad Ass Coffee of Hawaii again bolsters its Nevada presence with the announcement of a three-store signed agreement in Henderson. Behind the deal is local entrepreneur Grant Vermillion, alongside his wife and son, with their first location slated to open this year. Bad Ass Coffee of Hawaii is rapidly expanding its footprint in Nevada, with plans to grow throughout the Las Vegas area.
Often referred to as the “Ninth Hawaiian Island,” Las Vegas offers a unique cultural connection, making it an ideal market for the brand.
The city’s booming tourism sector and strong demand for high-quality coffee experiences further highlight its potential. Future expansion will focus on key areas within the Las Vegas metro, positioning Bad Ass Coffee for sustained success in the region.
Bad Ass Coffee of Hawaii: New 3-Store Deal
Grant Vermillion, an elementary school physical education teacher with over 25 years of experience, is deeply rooted in his community. In addition to his teaching role, he coaches for the Nevada Rush Soccer Club, a local nonprofit focused on long-term player development and personal growth. Eager to explore new business opportunities, Grant discovered Bad Ass Coffee of Hawaii. A devoted family man, he has brought his wife and son into the franchise agreement, which will introduce three new locations to the Las Vegas suburbs.
“We chose to franchise with Bad Ass Coffee of Hawaii because their brand perfectly aligns with our commitment to making a positive difference in the community,” said Grant Vermillion. “Their values and sense of camaraderie resonate deeply with my work at Nevada Rush Soccer Club, and we saw a great opportunity to collaborate. There’s also a strong demand for flavorful coffee in our area, and our family is excited to be part of bringing more Bad Ass Coffee locations to Las Vegas.”
Bad Ass Coffee of Hawaii is quickly establishing a strong presence throughout The Silver State, announcing another three-unit deal in the heart of Las Vegas. The brand currently has one location open in Las Vegas, and has secured additional sites throughout the state. The Las Vegas area is particularly enticing to Bad Ass Coffee, with its unique cultural connection to Hawaii and expansive tourism industry.
“The growth we’re seeing in Nevada is incredibly exciting, and continuing to expand into the Las Vegas area is a key milestone for the brand,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “Las Vegas offers great potential for us, and we’re confident that Grant and his family will make a meaningful impact on the Henderson community as they continue to expand their partnership with us. Their passion for both the brand and their community truly embodies the kind of franchisee we love to work with.”
