DAYTONA BEACH, Fla., USA – Bad Ass Coffee of Hawaii announces a three-store signed agreement in Daytona Beach, Florida. While Bad Ass Coffee has a strong presence across the Gulf Coast of Florida, this franchise deal marks the brands first entrance into the Daytona Beach and Atlantic Coast market.
Behind the multi-unit agreement are franchisees Terri and Jessie Simmons. The Simmons are originally from Miami but have lived in Daytona Beach for the last six years.
Terri comes with decades of experience in the medical field while Jessie, an Air Force veteran, went on to study hospitality management. Combined, the duo brings a variety of skills and experience to their entrepreneurial venture with Bad Ass Coffee of Hawaii.
Terri first discovered the brand during a trip to Northern California, and she immediately fell in love with the quality and taste of the coffee. After experiencing the product, unique atmosphere and spirit of the café, and the overall brand, Terri decide to invest in Bad Ass Coffee of Hawaii with her family. With site selection underway, and a goal of opening the first location by early 2025, the Simmons hope to open all units within the next few years.
“Volusia County families deserve a fun, welcoming space to connect over a cup of joe,” said Teri Simmons. “After discovering the brand in California, we saw the need to bring Bad Ass Coffee of Hawaii’s delicious brews and Aloha vibes to our home. Jessie and I are excited to create a Hawaiian-inspired oasis and know it will be a great addition to our community.”
Multi-unit growth continues to play a pivotal role in Bad Ass Coffee‘s franchise expansion strategy. More than 70% of the system is now comprised of multi-unit operators. Riding the momentous growth wave, Bad Ass Coffee’s franchise opportunity is attracting multi-unit operators looking to expand their portfolios.
“We’re excited by the Simmons’ love and commitment to be “Bad-assadors” of our brand,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “Their decision to develop the Daytona Beach market is not only a strong fit as a destination location, but also serves as a significant step forward in our Southeast growth strategy as our first Florida Atlantic Coast locations.”
