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Friday 28 February 2025
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Bad Ass Coffee of Hawaii unites communities with “Love for LA” initiative to support California fire relief

At the core of this initiative is its spirit of Aloha, a deeply rooted commitment to family and caring for one another. Through this initiative, Bad Ass Coffee is raising critical funds to aid wildfire victims by donating proceeds from exclusive merchandise and 15% of all coffee sales for a limited time

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DENVER, USA – In the wake of the devastating wildfires in Los Angeles, families have been displaced, and first responders continue to work tirelessly to protect lives and rebuild communities: in response, Bad Ass Coffee of Hawaii is rallying support through hands-on action. Its Love for LA Initiative transforms a cup of Bad Ass Coffee into action in the affected communities.

At the core of this initiative is its spirit of Aloha, a deeply rooted commitment to family and caring for one another. Through this initiative, Bad Ass Coffee is raising critical funds to aid wildfire victims by donating proceeds from exclusive merchandise and 15% of all coffee sales for a limited time.

“We’re heartbroken by the devastating impact these wildfires have had on families and communities in Los Angeles,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “The tragedy that Californians are now experiencing is all too familiar to our brand and franchisees, as we experienced the devastating fires in Maui just one and a half years ago.

However, we were able to step in with our ‘Love for Maui’ initiative and make an impact then, and we hope to make an impact again now. We’re all part of a bigger ‘ohana and through the Love for LA campaign, we hope to deliver not just financial support, but compassion and Aloha to those affected.”

How to Join the Effort

Bad Ass Coffee of Hawaii offers several ways to help make a difference:

  • Exclusive Merchandise: Proceeds from the Love for LA Mug & Sticker will go directly to wildfire relief.
  • Bad Ass for GOOD: For two weeks, January 30-February 11, 15% of all coffee sales will be donated to support victims and first responders.
  • Round-Up for Relief: Customers can choose to round up* their purchases in-store at checkout to contribute to the cause.
  • Donate Directly: Through the Bad Ass Coffee of Hawaii website, customers can choose to donate to the supported nonprofit organizations directly.

Funds raised through the campaign will benefit two nonprofit organizations dedicated to wildfire relief:

  • California Fire Foundation – Providing emergency financial assistance, shelter, and essential support to families and individuals impacted by wildfires.
  • Direct Relief – Supplying life-saving resources, medical aid, and protective equipment to affected communities and first responders.
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