NEW YORK, USA – St. Patrick’s Day brunch is the kick-off to celebrations, typically consisting of the essentials: Baileys, coffee and bagels. But what happens when you combine everyone’s favorite brunch items? The most epic (and delicious) St. Patrick’s Day brunch yet.
Baileys Original Irish Cream, the first spirit to combine two of Ireland’s most unapologetically delicious ingredients: rich dairy cream and Irish Whiskey, is partnering with iconic New York-based bagel institution, Ess-a-Bagel, to level up your brunch plans and give your regular bagel and coffee order an Irish makeover.
Introducing the Baileys x Ess-a-Bagel St. Patrick’s Day Brunch Box featuring the first-ever cream cheese infused with the flavor of Baileys Original Irish Cream Liqueur (non-alcoholic)* – a must try holiday treat available to order today for nationwide shipping beginning Monday, March 14 through Thursday, March 17, 2022; and those in New York City can soon stop by the exclusive pop-up to pair their bagels with Baileys and coffee (because nobody does brunch like New Yorkers!).
The Baileys x Ess-a-Bagel Brunch Box includes a half pound of the first-ever non-alcoholic cream cheese infused with the flavor of Baileys featuring rich cocoa and vanilla flavors, 12 of Ess-a-Bagel’s Shamrock Green bagels, 6 Mini Green & White cookies, a pound of silky Nova, a half-pound of Spread of the customer’s choice, a cream cheese spreader, and 1 bag of Lavazza ¡Tierra! Organic Planet coffee available online for nationwide shipping from March 14 through Thursday, March 17 at Goldbelly.com while supplies last. The Bailey’s-infused cream cheese will also be available for purchase at Ess-a-Bagel stores at 831 3rd Avenue and 108 West 32nd Street while supplies last. And, while Baileys may not be included in the Brunch Box, we recommend serving our classic Baileys Irish Coffee to pair perfectly with your brunch spread.
Baileys Irish Coffee
Ingredients
2 oz Baileys Original Irish Cream
6 oz Lavazza ¡Tierra! Organic Planet Coffee
1 oz Irish Whiskey
1 Dollop Whipped Cream
Preparation
- Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee, and Irish Whiskey in a tall “Irish Coffee” glass.
- Top with whipped cream.
The festivities don’t stop there. Kick off your St. Patrick’s Day celebrations IRL at brunch with Baileys and Ess-a-Bagel. Consumers 21+ can stop by the Baileys Bagel Bar Featuring Ess-a-Bagel pop-up in New York City – the destination for the tastiest bagels, notorious brunch culture and largest St. Patrick’s Day festivities – where complimentary Baileys-infused cream cheese and green bagels will be available to sample alongside traditional Baileys and coffee cocktails made with Lavazza Coffee. The pop-up experience is located at 251 Elizabeth Street in NYC and operates from 9am-3pm on March 17-18 and 10am-3pm on March 19-20.
“We pride ourselves on our passion and dedication to crafting the perfect bagels and partnering with Baileys allowed us to push the boundaries to put a new twist on a classic,” says Melanie Frost, Ess-a-Bagel Chief Operating Officer. “We’re excited to be able to offer our customers a fun and innovative way to celebrate St. Patrick’s Day with our bagels and a new Baileys-infused cream cheese to pair that is quite delicious!”
“Baileys’ Irish heritage has organically engrained us into many St. Patrick’s Day celebrations, so it only made sense to create a new way to enjoy everyone’s favorite Irish cream liqueur for the holiday,” says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. “We are huge fans of Ess-a-Bagel’s classic yet innovative offerings and felt that they were the perfect partner to help us celebrate St. Patrick’s Day by combining Baileys, bagels and brunch all in one!”
