ANCASTER, ON, Canada – Balzac’s Coffee Roasters, the vertically integrated specialty coffee roaster with a network of cafés, DTC operations and a high-growth CPG business, is pleased to announce the brand’s newly agreed partnership with Acosta Canada Corporation, a leading national broker to the retail channel.
As Balzac’s continues to accelerate its presence nationally, the partnership with Acosta will be a key enabler to driving Balzac’s retail growth through Acosta’s extensive reach and customer solutions.
“As we look forward to embarking further on our growth journey, we couldn’t think of a better sales team than the experts at Acosta to help foster our expansion,” says Sonya Aquilina, Vice President of Sales at Balzac’s.
“Acosta has the experience and the resources we trust will make our national growth vision a reality while we become even more customer and consumer centric.”
By scaling up their resources with an extended sales arm through Acosta, Balzac’s will be prioritizing their vision for growth by ensuring all sales opportunities are captured in the fast-paced and ever-changing retail landscape.
“As an already beloved brand with their loyal customer base, we are thrilled to be partnering with Balzac’s to further their sales growth across Canada,” says Brian Rafuse, VP Business Development at Acosta Canada Corporation.
“With our resources and expert ability to analyze customer trends and insights within the grocery and speciality channels, we look forward to supporting Balzac’s market share growth.”
Balzac’s and Acosta will work together to bring forth strategically aligned joint business plans with retailers. By aligning with retailers’ goals, and then seeing those plans come to life at store level, Balzac’s aims to see shoppers convert into buyers, allowing them to savour the European-inspired brand in their own homes.
