SEATTLE, U.S. — Baristas Coffee Company, Inc. has begun product and distribution channel development for an expanded line of alternative and functional coffee SKU’s.
The product line which will use coffee, the world’s most popular beverage, to offer consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals and other additives legal in the state which the product is being distributed in.
Coffee industry analysts have recently started pointing to the consumers’ demand, especially that of millennials, for healthful products that provide added nutrition and functionality such as vitamins, protein, extended energy and Probiotics as well as functionality that addresses specific issues such as joint health, heart health, memory support, diabetes and adult consumption.
Consumers want increased benefit from the products they are already consuming as opposed to introducing pills into their daily regimen as reported by 92% of the consumers surveyed as part of an internal focus group study.
With U.S. coffee consumption at over 83% of adults and increasing annually, the ability for the consumer to impact their vitamin consumption, heart, brain and digestive health in brewed and Ready to Drink selections is estimated to drive significant revenues to the Baristas sales channel.
Current forecasts are to have the first of several 2018 SKU’s on shelves in 60 days while also focusing on an international licensing agreement. The US leads the sector and China ranks second with functional beverage sales expected to exceed $20 billion by 2020.
Barry Henthorn, CEO of Baristas Coffee Company stated: “Coffee is a perfect daily vehicle for the delivery of a variety of healthy supplements, herbs, and vitamins that promote healthy living and medicinal benefits all in a cup of the highest quality coffee Baristas is known for. We have been approached many times by those wanting us to move into the functional beverage sector. And we now have a clear path to expand our offerings and increase our distribution channels.”
