SEATTLE, WA U.S. – Baristas Coffee Company, Inc., Baristas entered into a Ben & Jerry’s partnership agreement with Unilever and Ice Cream Now to develop and implement a network to deliver Ben & Jerry’s ice cream and Baristas Coffee products to homes and businesses throughout America.
The program is scheduled to begin rolling out in November 2019 initially in the Seattle, WA area focusing on the “couch moments” when consumers most order deserts and the “craving coffee” periods.
Coffee is the number one beverage consumed in America and Ice cream is the top ordered desert 55% followed by brownies at a distant 28%. The two have long been a favorite pairing. Ben & Jerry’s is the No.1 super-premium brand in the US and Baristas Coffee is the No.1 brand for white coffee. 86% of consumers in the US utilize home delivery at least once per month and cite convenience as the No.1 factor.
Baristas recently began production of the new coffee entitled “Baristas Harmony” that blends white and black coffee equally creating a smooth blend, encompassing the robust flavor of its Espresso Roast, with the smooth nutty flavor of its White Coffee with a kick. Baristas Harmony is a special blend that not only tastes great, unlike any other coffee on the market but also contains a message to take a minute and reflect on “Harmony” long enough to enjoy a cup of truly special coffee.
“Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity from everyone that’s connected to our business. From marriage equality to cow-friendly farming, there are many issues we hold close to our hearts.” – Ben & Jerry’s
Barry Henthorn CEO stated: “This Ben & Jerry’s partnership fits very well into Baristas initiative to allow access to our products easily and conveniently while pairing the distribution network with one of the most iconic ice cream brands. We also support Ben & Jerry’s inclusive social conscience and are proud to be working with them on this partnership. We are gearing up for our initial launch in Seattle in November and expect this new initiative to increase not only our bottom line but the visibility of our brand as well.”
The media buys and other cutting edge marketing for this partnership are made possible and will be created via digital media frontrunner ReelTime Media whose capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new media.
Baristas is now ready to support this new Ben & Jerry’s partnership, its new products, and distributors with a marketing effort educating and driving consumers to consume ice cream and Baristas’ historical and new products.
