SEATTLE, WA, U.S. – Baristas Coffee Company, Inc. announced yesterday that it is launching an affordable Baristas single serve coffee machine compatible with the Keurig 2.0 K-Cup Brewing System. The Single serve machine is expected to retail at 39.99 and will be available through Baristas growing distribution in the US and in Mexico.
The new machine is expected to be available on shelves and online by the end of March. The Baristas brewing machine is much more affordable than other machines compatible with the Keurig® 2.0 K-Cup brewing system, allowing a greater number of consumers access to the wildly successful format and to Baristas White Coffee single serve cups.
White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty.
Both Baristas White Coffee and Espresso Roast Single Serve Cups are available and utilize Baristas award winning five bean variety of pure Arabica beans that have been hand selected and individually roasted to touch all seven parts of the taste experience in the perfect combination.
Baristas sold out its initial product run of white coffee in the first day it was introduced and then sold out on Amazon on the first day as well, where it is the only product of its type available. It has also been approved to export to Mexico the only White Coffee single serve cups compatible with the Keurig K-Cup Brewing System 2.0 available anywhere in Mexico.
Barry Henthorn, CEO, stated: “Baristas introducing a quality brewer that can be afforded by the masses expands the product offering and allows us to bundle our Espresso Roast and unique White Coffee Cups, allowing access to a growing coffee experience. The availability of a complete offering has aided in our ability to expand into retail distribution.”
