CANTON, Mass., USA – On the occasion of the National Ice Cream Day, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has announced a partnership with cult designer Susan Alexandra. This collaboration celebrates the joy of ice cream and the artistry of charm jewelry, offering consumers a delectable accessory to cherish.
Charm jewelry has been experiencing a resurgence in popularity, with fashionistas drawn to its nostalgic appeal and customizable nature. Each charm tells a story, serving as a wearable memento of cherished memories and personal passions. Baskin-Robbins teamed up with Susan Alexandra to create a one-of-kind charm necklace that gives ice cream aficionados an opportunity to show their love of sweet treats.
The centerpiece of this whimsical collection is a trio of charms, meticulously crafted to resemble iconic favorites from Baskin-Robbins. The first charm features a nostalgic scoop of Cotton Candy ice cream perched atop a cinnamon waffle cone, evoking the playful spirit of summer.
The second charm showcases the brand’s signature Cappuccino Blast®, brimming with creamy, coffee goodness and sprinkled with a dash of cinnamon. Completing the ensemble is a miniature replica of the beloved pink spoon, a nod to the brand’s variety of ice cream flavors. And just in case your necklace sparks a sudden craving for a sweet treat, each order comes with a gift card to Baskin-Robbins.
“We are thrilled to collaborate with Susan Alexandra to bring this charming collection to life,” said Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins. “National Ice Cream Day is a time to celebrate the joy that ice cream brings to people of all ages, and what better way to commemorate it than with a beautiful piece of jewelry that captures the essence of our beloved brand.”
Susan Alexandra, known for her whimsical designs and attention to detail, infused each charm with her signature style, creating miniature works of art that are sure to delight ice cream lovers and fashion enthusiasts alike.
“Ice cream has always held a special place in my heart, and I am thrilled to partner with Baskin-Robbins to create this sweet collection,” said Susan Korn. “Charm jewelry allows us to carry our passions with us wherever we go, and I hope these playful charms bring joy to everyone who wears them.”
