MILAN – Two brands, two Italian companies, two different worlds that come together. Faema, part of Gruppo Cimbali, will be collaborating for the first time with Basso Bikes.
The 60 th anniversary of the Faema E61 is cause for celebration, and a one-of-a-kind partnership with Basso Bikes for the realization of Faema branded bikes. Honouring what has radically changed the history of espresso machines; the E61 rode the wave of revival and revolution, becoming an undisputed icon over time and as such it is celebrated in style.- the distinctive red colour of its backlit panel makes this ageless machine an aspirational product and a furnishing element, that can perfectly compliment minimalist styles as well as become a statement piece, drawing well deserved attention. A revolutionary machine, where steel, design and technology coexist in harmony to create a timeless solution.
Collaborating with the world leader in design and production of professional coffee machines is Basso Bikes, the Italian manufacturer of road racing bicycles which has made history for its extreme attention to detail thanks to its expert craftsmanship Ideal for all road cyclists that search not only for high quality but also high performance.
This one-of-a-kind partnership between the two globally recognized Italian manufacturers, Faema and Basso
It’ss marked by the realization of three Faema branded bikes which will not only celebrate the espresso-style iconic coffee machine’s birthday but.also serve to play a role in both companies desire to be socially responsible.
The three Basso bikes branded Faema will have the flawless geometry of the Diamante frame with the elegant Faema paint job and built with Italian components make for the physical embodiment of the “made in Italy” concept…from top to bottom. Two will be displayed at the Group’s Flagship location in Milan and MUMAC (Gruppo Cimbali’s Corporate Museum). The third bike will be part of an auction taking place at HostMilano Fair in October. All the auction’s proceeds will go to World Bicycle Relief, an association that aims to support communities in developing nations all over the world, to help them create long-lasting, sustainable change and break the cycle of poverty through the use of bicycles.
Be a part of a life-changing movement
In additions to donating all proceeds from the auction, the association will be hiring local residents for the assembly and the maintenance of the bikes donated. You have until the 26 th of October 2021 to donate to the cause. Whether you are a professional cyclist or casual cycling fan, whether you appreciate the occasional espresso or can boast to being part of the sophisticated coffee culture we welcome you to take part in this initiative and join us in support of World Bicycle Relief.
Gruppo Cimbali
Gruppo Cimbali is a world leader in the design and production of professional machines for espresso and fresh-milk drinks, as well as coffee and catering equipment. The Group, encompassing the brands La Cimbali, Faema, Slayer and Casadio has three production facilities in Italy and one in the USA (in Seattle, where Slayer machines are manufactured) and employs about 700 people in total. The Group’s passion and engagement for espresso culture and Made-in-Italy translated into setting up the MUMAC – Museo della Macchina per Caffè – in 2012: the first and most extensive permanent exhibition about the history, world and culture of espresso machines, located at the
Cimbali Group headquarters in Binasco, close to Milan. MUMAC is hosting MUMAC Academy, Gruppo Cimbali’s coffee-machine academy: a training, dissemination and research centre.
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