TRIESTE, Italy – What are the elements that distinguish a company able to operate successfully on the market by creating value and not just profit? And what are the strengths of an athlete who has chosen rugby as a noble and formative sporting practice? Bazzara Espresso has listed twelve points these two realities have in common: as many as the months of the year, celebrated in the new and engaging calendar designed by the roasting firm for 2022.
The calendar will be gifted to the clients and stakeholders of the historic Trieste company, which last year had instead paid homage to its city through twelve beautiful black and white shots.
Growth, passion, vision, support, concentration, enthusiasm, competition, reflection, play, learning, pleasure and commitment are Bazzara’s values
These are the ingredients for a successful cocktail with which we can hopefully toast to good results for the year to come. On and off the pitch.
Each element has been associated with emblematic images portraying the young rugby players of Venjulia Rugby Trieste, sponsored by Bazzara. The company is the exclusive sponsor of the Seniors Female and Under 17 sections of the club, precisely by virtue of a great understanding and commonality of views and values with the Julian sports club, and with the world of rugby in general.
Determination, team spirit, respect, loyalty and inclusion are what rugby and Bazzara have in common
These are the exemplary founding values of this sport shared by Bazzara Espresso, embodied with great cohesion and sense of belonging by the Venjulia boys who have been photographed during training precisely to capture the traits of that impetus that makes you reach the top, well expressed on the cover of the calendar.
“We have always said – declares Franco Bazzara, President of Bazzara Espresso – that rugby thrills us above all because we consider it a good training ground for life. It is a sport characterized by fair play, hard training, honesty, strategy, healthy combativeness and desire to celebrate all together after the match”.
An approach that Bazzara Espresso shares as a company also in the world of coffee and work in general. “I am very happy with this calendar, – explains Franco Bazzara – I think it really hits the mark. Some of the main elements that unite rugby to our corporate vision have been expressed by combining words of profound meaning with clean images of young rugby players, which will accompany us for the coming year by reminding us of how value is built, in any area”.
“The boys had a lot of fun, – says Maurizio Boz, President of Venjulia Rugby Trieste – for them it was not only a different training, they felt protagonists and participants. They appreciated the initiative very much because it speaks their language, the visual one.
Through their faces and physicality, this calendar tells not only a story about our fantastic sport, but reminds any man or woman what the important things are when you really get involved in the game”.
