VANCOUVER, BC, Canada – bettermoo(d) Food Corporation is pleased to announce it has received initial purchase orders for its newly launched Moodrink Barista Edition ( Moodrink Barista ) from United Natural Foods Canada, (“UNFI Canada” or the “Distribution Partner”), the largest publicly traded wholesale distributor in North America delivering healthier food options to people throughout the United States and Canada, and an established coffee shop distributor (the “West Coast Coffee ShopDistributor”), serving the West Coast of Canada for over 16 years.
Both distributors placed initial order soon after the product’s official launch in late August, which management believes reflects the strong demand and enthusiasm for bettermoo(d)’s innovative plant-based Moodrink Baristaâ„¢.
bettermoo(d) intends to leverage its distribution partners to target coffee shops and food service establishments, while also utilizing its existing networks to work on placing Moodrink Baristaâ„¢ in retail chains across Canada. By offering a product tailored for baristas and coffee enthusiasts, the Company is positioning itself to serve an expanding segment of the beverage industry.
The coffee industry has demonstrated consistent growth, with North America being a major player in its expansion. On average, individuals in this region consume about three cups of coffee daily, highlighting the role coffee plays in their daily routines. In 2023, the North American coffee market was valued at US$ 18.23 billion and is projected to reach US$ 27.06 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.8%.[2]
“As the coffee industry continues to grow and evolve, the demand for high-quality plant-based alternatives has never been greater. Launching Moodrink Baristaâ„¢ is a strategic move that allows bettermoo(d) to not only meet this rising demand but also to expand our market presence in a key segment.
This is a fantastic opportunity for us to introduce our innovative products to a wider audience, with the goal of creating new revenue streams that align with our vision of sustainable and health-conscious living,” stated Nima Bahrami, CEO of bettermoo(d).
