PHOENIX, U.S. – BioNovelus, Inc. strategically expands its position by filling the Global Distribution, Sales & Export position in addition to the two expert Agronomic Engineers.
BioNovelus welcomes Gunnar Light, a global management and business development executive with over 25 years of hands-on experience working with high-technology companies ranging from startups to Fortune 20.
Light has been retained as a consultant by BioNovelus following its extensive and successful testing of Biofungicide CR-10 on coffee rust or “Roya” (Hemileia vastatrix). Light will share his expertise by focusing on strategies to expand sales, distribution and identifying export systems and channels for BioNovelus.
Light has negotiated deals and managed projects in over 130 countries, working with 500 plus channel partners covering North America, Asia, Europe, Middle East, Africa, Russia, Latin America, and the Caribbean.
By focusing on global sales, distribution and export compliance for CR-10 Biofungicide, BioNovelus is seeking to promote CR-10 to becoming the standard for crop care, seeking the eradication of fungus, viruses, and bacteria related plant diseases using CR-10.
Growers around the world are desperate for safe, bio-fungicide disease management of crops. With the addition of Light, management hopes to make CR-10 the worldwide “green” solution for coffee rust.
In 2007, Gunnar was appointed by the US Secretary of Commerce as a member of the Arizona District Export Council (ADEC), where he presently serves as Vice-Chair and Chair of the Export Resource Committee.
His committee provides export training, mentoring and outreach to companies (SME’s) interested in global business. He is also a board member at Metro Phoenix Export Alliance (MPEXA), and the Arizona State University (ASU) Technology Entrepreneurship & Management (TEM) program.
Gunnar is a frequent speaker at international seminars and conferences. Originally from Seattle, WA, he has lived, worked, studied, and traveled as an expatriate in a variety of locations in Asia, Latin America, and Europe for the last decade.
