LONDON, UK – Blåbär, a New Nordic Lifestyle store is opening its first concept store & café in February. It is located in the fashionable and trendy area of Putney, South West London. Inspired by the hybrid café and retail concepts commonly found in Scandinavia, Blåbär showcases unique homeware and accessories from up and coming designers, vintage furniture and own branded products all in a café environment serving great coffee, open sandwiches and fika.
The emphasis is on creating an authentic setting, for customers to enjoy wholesome, fresh, Nordic inspired foods and drinks in a relaxing and contemporary designed space.
The organic coffee and loose teas are from the Swedish speciality coffee roasters and tea merchants Johan & Nyström.
On the menu is an assortment of fresh, real food including homemade breakfasts, healthy salads, and smørrebrød (open top sandwiches) on Rye or Sourdough, with toppings such as Gravad salmon, meatballs, and avocado.
The treats are not to be missed, especially the Swedish cinnamon buns.
The partners behind Blåbär are Sandra and Oliver. Sandra moved from Sweden to London 10 years ago and has worked as a product manager introducing Scandinavian brands to the UK.
She also introduced the Nordic culture and lifestyle to her partner Oliver, a Londoner, who has a design & art background. An Art Director by profession, he has worked on feature films such as Pirates of the Caribbean & Love Actually.
Oliver, being influenced by Nordic nature, has designed the contemporary space in Putney. Materials, such as the wood for the coffee bar, has been brought over and re-used from Sandra’s family country home in Sweden.
The space will showcase the best from a new generation of Nordic designers comprising a collection of tasteful homeware, interior details and lifestyle products.
A focus for Blåbär is quality and sustainability, so by working closely with the makers and designers many products are unique and one of a kind.
Almost everything in the space will be available to purchase – from the furniture & lighting to the cups and plates in the cafe.
The lighting comes from the Swedish brand Watt & Veke (incidentally from Sandra’s hometown) and the furniture is either from the Danish design studio Frama, vintage / upcycled, or has been designed by Oliver under the Blåbär brand. By constantly renewing the range, the space becomes ever-evolving.
Sandra says: “The Nordics is so inspirational, and we are excited to create a space allowing people to experience the lifestyle. In a laidback atmosphere we are welcoming people to discover unique design, meet with friends for a coffee, or just grab a cinnamon bun on the way to work.“
About Blåbär
Blåbär is a Nordic concept store and cafe, to open in Putney February 2016. The store has a select range of homeware, accessories and furniture from up and coming Nordic designers, as well as vintage items and products from Blåbärs own collection.
The cafe serves Swedish coffee and tea, a range of pastries and cakes, and a section of open top sandwiches, salads and breakfast items.
