SALT LAKE CITY, USA – Black Rifle Coffee Company, a rapidly-growing, mission-driven lifestyle brand and premium coffee company, today announced the appointment of Matt McGinley as Vice President of Investor Relations, effective immediately.
In this role, McGinley will cultivate meaningful relationships with the investment community, effectively communicating how the company’s mission and core values contribute to its financial performance by driving consumer loyalty, brand differentiation, and sustained growth.
“Matt is a proven leader with an extensive background in strategic finance and consumer packaged goods, and we’re thrilled to welcome him to Black Rifle Coffee Company,” said BRCC Chief Financial Officer, Steve Kadenacy.
“With a wealth of experience as an analyst covering consumer sectors such as restaurants, retail, food manufacturing, and other industries, Matt is ideally suited to share with investors how BRCC’s innovative, brand-forward strategy positions the company to create long-term value.”
Matt brings to Black Rifle Coffee Company nearly two decades of experience as a consumer equity research analyst at firms like Morgan Stanley, Evercore, and Needham. He also honed his abilities in brand management at Kraft Foods, focusing on new product commercialization in coffee and managing brands like Kool-Aid and Country Time Lemonade.
Before entering the corporate world, Matt served as an infantry officer in the U.S. Army, with deployments to Iraq and Afghanistan early in the Global War on Terror. He holds an MBA from New York University’s Stern School of Business and a BS in Finance from the University of Pittsburgh.
