SALT LAKE CITY, USA – Black Rifle Coffee Company, a rapidly-growing, mission-driven lifestyle brand and premium coffee company, is expanding into the energy product category with the launch of a new line of high-octane, ready-to-drink Black Rifle Energy beverages expected to premier in late Q4 and arrive nationwide in early 2025.
BRCC has been in the premium coffee space for nearly a decade with its bold roasts and even bolder content strategy.
Now, BRCC is kicking into high gear by expanding its ready-to-drink offerings with a new selection of delicious Black Rifle Energy beverages. Powered by BRCC’s proprietary Black Rifle Energy Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging featuring BRCC’s one-of-a-kind designs.
“Black Rifle Coffee Company is always at the cutting edge, and so are our customers,” said BRCC CEO, Chris Mondzelewski.
“They’re looking for new ways to fuel their next adventure, and we’re with them every step of the way. We see an opportunity not only to expand our brand offerings, but to give consumers a simply delicious beverage that stands out in the existing market.
We’ve already demonstrated our commitment to introducing products that elevate brand experience and ultimately help advance our core mission of giving back to the service community. Black Rifle Energy™ is the latest proof that we’re serious about that commitment.”
With the launch of Black Rifle Energy, BRCC is entering an era of brand-forward product innovation that will allow the company to strengthen relationships with brand loyalists while inviting new consumers to enjoy its beverages.
This move marks the company’s audacious entry into the more than $20 billion energy beverage category, and as the fastest-growing brand in the ready-to-drink coffee space, this is a clear opportunity for BRCC to meet the evolving tastes of existing and new consumers.
Combining BRCC’s energy expertise with its commitment to using the highest-quality ingredients, the company has developed a product that remains true to Black Rifle values while revolutionizing the premium beverage space.
