WEST HILLS, CA, USA – The Boutique & Luxury Lodging Association (BLLA) announces Segafredo Zanetti as the newest member of its esteemed Inner Circle Club (ICC), the highest tier of vendor partnership within the organization. This exclusive program is reserved for visionary brands that exemplify excellence and innovation in serving the boutique hospitality industry.
With this milestone, Segafredo Zanetti is now recognized as a premier coffee partner for boutique, independent, and luxury hotels, bringing its globally celebrated expertise to the industry’s most distinguished properties.
As an ICC member, Segafredo Zanetti will deepen its commitment to boutique hospitality by providing world-class coffee solutions tailored to the refined needs of independent hotel operators.
Alexa Lindsay, Senior Brand Manager at Massimo Zanetti Beverage USA, said: “Segafredo Zanetti is honored to join the Inner Circle Club with BLLA. We deeply appreciate BLLA’s unwavering dedication to luxury and quality within the boutique hotel industry, which aligns seamlessly with our mission to enhance and expand our presence in the hospitality community. We are excited to connect with the industry leaders BLLA brings together and build awareness to our bespoke coffee programs, offering our authentic espressos, aromatic drip coffees, and innovative cold brew trends to elevate the guest experience.”
BLLA’s Inner Circle Club is designed to forge meaningful partnerships between elite vendors and boutique hotel owners, fostering a community of excellence in the independent hospitality sector. As a leader in the movement to preserve and empower boutique hotels, BLLA sees this collaboration as a natural extension of its mission.
Ariela Kiradjian, Partner & COO of BLLA, said: “We are thrilled to welcome Segafredo Zanetti to the BLLA Inner Circle Club. Their commitment to crafting high-quality, innovative coffee experiences aligns perfectly with our mission to elevate the boutique hospitality industry. This partnership will allow our hoteliers to access premium coffee solutions that enhance their brand identity and guest satisfaction.”
Frances Kiradjian, CEO & Founder of BLLA, said: “Boutique hotels are defined by the details, and coffee is a defining element of the guest experience. Segafredo Zanetti’s dedication to excellence makes them the ideal coffee leader for our members. We look forward to an incredible collaboration to shape the boutique hospitality landscape further.”
As BLLA and Segafredo Zanetti embark on this exciting journey, the partnership will introduce new opportunities for boutique hotels to differentiate their offerings through signature coffee experiences. From bespoke espresso blends to curated cold brew programs, this collaboration will set a new benchmark for luxury coffee service in the independent hospitality sector.
