OAKLAND, Calif., USA – Blue Bottle Coffee is honoring its iconic New Orleans-Style Iced Coffee (NOLA) with the launch of NOLA Craft Instant Coffee Blend and roll-out of refreshed packaging with a bold new look for all NOLA products over the coming months. Available beginning today, NOLA Craft Instant Coffee Blend marries the beloved flavor of Blue Bottle’s New Orleans-Style Iced Coffee with the convenience of soluble coffee, allowing coffee lovers to enjoy this favorite indulgent drink anywhere.
Affectionately known as NOLA, Blue Bottle’s New Orleans-Style Iced Coffee has become one of the brand’s most popular drinks, with around three million sold annually in cafes across the US and Asia.
First introduced in 2005 when Blue Bottle founder James Freeman started selling it at farmers markets in the San Francisco Bay Area as an iced-latte alternative, NOLA is inspired by the traditional New Orleans tradition of serving sweet, milky coffee cut with chicory. Over the years, the recipe has been perfected to achieve a delightful balance of coffee, chicory, and sweetness offering a harmonious experience in every sip.
“In celebration of longtime guest favorite, NOLA, we’re proud to introduce NOLA Craft Instant Coffee Blend as a way for more people to enjoy this coveted drink,” said Benjamin Brewer, Senior Director, Global Innovation and Coffee Quality at Blue Bottle Coffee.
“After countless tastings, we perfected NOLA Instant, ensuring it encapsulates the signature flavor that fans of the drink have come to cherish. With this new addition, alongside our diverse range of NOLA creations and Summer of NOLA festivities, we invite everyone to indulge in the distinct taste of NOLA wherever they may be.”
Blue Bottle has continuously expanded NOLA offerings, evolving from a singular beverage into an entire experience with a diverse product portfolio. In its cafe, Blue Bottle has introduced variations such as Hot NOLA, seasonal flavors, and formats like NOLA Cola, NOLA Shakeratos, and NOLA Floats.
The introduction of Iced NOLA cartons in 2010 further broadened its availability to grocery stores, where it has remained a top seller in natural grocery stores. Meanwhile, the introduction of offerings such as Blue Bottle’s New Orleans-Style Coffee and Roasted Chicory Kit and NOLA Concentrate make it easy to enjoy the refreshing drink at home. Most recently, Blue Bottle introduced NOLA Almonds, chocolate-dipped almonds infused with New Orleans-Style Coffee in Blue Bottle cafes.
