BANGALORE, India – Cornetto has roped in Bollywood actor and youth icon Alia Bhatt to announce the launch of its latest variant– Cornetto Choco Coffee this Valentine’s Day. Brand ambassador Alia also stars in its TVC that goes on air on February 7th and is themed around best friends transforming into ‘love-struck’ couples on the Valentine’s Day.
Acclaimed actress, youth icon – Alia Bhatt dons many hats with finesse and aplomb. A combination of spunk and cuteness, makes Alia the ideal envoy for Cornetto Choco Coffee – an awesome combination of chocolate and coffee.
It’s a Cold Coffee frozen dessert topped with Taste crunchy choco chip sprinkled over rich coffee sauce, wrapped in a crispy wafer cone with the blast of Cornetto chocolate tip in the end.
The TV campaign featuring Alia has her sharing a Cornetto with a male friend and then instantly realising that the relationship they share is more than that of ‘just friends’. Cornetto helps them recognize this moment of love and being more than best friends.
On being the brand ambassador for Cornetto, Alia Bhatt said, “I am extremely happy to have the opportunity to be associated with Cornetto – a brand that has been a part of my life through all these years.
I’ve always loved Cornetto and have fond memories of sharing a cone with friends and fighting for the chocolate tip. The moment you realise it’s more than just friendship is quite special and I’m delighted to be a part of their new campaign helping best friends become couples in love. ”
“As a brand we have always believed in celebrating the experience of falling in love. Alia Bhatt fits seamlessly as the Brand Ambassador given her youthful vigour.
She brings out the brand messaging of ‘the moment you realize you are in love and it’s more than just friendship’ really well through the TVC.
We are glad to associate with her and leverage this concept that embodies that special moment of realization,” said Sumit Mathur, GM, Ice Cream Division (Kwality Wall’s) at Hindustan Unilever Ltd.
