SINGAPORE — Boncafé Group, part of the Massimo Zanetti Beverage Group, has announced the establishment of the new company Boncafé China Limited, which signifies the beginning of Boncafé Group in one of the fastest-growing coffee markets in the world.
Strategically located in Shenzhen, next to Guangzhou and Hong Kong, in the Pearl River Delta with over 60 million people, Boncafé China Limited is poised to establish its foothold in this emerging megacity and China.
Equipped with passion for bringing the perfect brew and quality products to customers, Boncafé Group is geared to offer the promise of brewing excellence through a diverse range of Boncafé branded products and Segafredo Zanetti, a brand synonymous in the world of Italian Espresso Coffee.
Besides quality products, Boncafé China is also the exclusive importer and marketer of our subsidiary company La San Marco – a renowned traditional coffee machine brand manufactured from Italy that crafts a fine cup of authentic Italian Espresso.
Boncafé China will also be working hand in hand with another subsidiary – Segafredo Zanetti Espresso Cafés Franchise arm that has presence in major airports of China, including Shanghai Pudong, Beijing Capital Airport, Chongqing, Sanya, Zhuhai and Wenzhou, as well as the upcoming Changsha.
The franchise model of the café will continue to be the driving direction to increase the brand awareness and exposure for the Segafredo Zanetti branding.
With an expected compound annual growth of 13.2% for China’s business to business coffee sales in the next five years*, the entry to this booming market is a timely move and is set to chart greater heights for Boncafé Group of Companies.
“The opening of our new-born subsidiary in China represents an important step of our development in Asia. China shows very interesting growth perspectives for the future years” says Pascal Héritier, Chairman of Boncafé Group of Companies and Chief Operating Officer of Massimo Zanetti Beverage Group.
*Source: Frost & Sullivan Report (2017-2012 CAGR B2B Coffee Products Market)
